Copywriting

For the past 12 years I’ve helped leading beauty brands put their best face forward with concise, enticing copy.

I don’t just write and run. I use my experience to think about where every word will sit; to shape your story effectively within wider content and business goals. 

Specialising in skincare and cosmetics, I’ve written in almost every format and voice (and about every buzz-worthy ingredient) for Unilever, Guerlain, Phillips, Burt’s Bees, Nivea, REN Skincare, Pai Skincare, and Revolution Beauty. I’ve also worked on copywriting projects for brands in health, wellness, fitness and food.

Campaign

Bring your campaign to life with impactful copy. I can help you create a harmonious offline to online journey; from the eye-catching print ad headline to the carefully considered CRM journey. Consistent and well-crafted messaging gets the very best results.

Web

Snappy yet thorough product descriptions are essential to distance selling. I specialise in distilling the essential information, creating SEO-rich copy that’s actually enjoyable for humans to read.

Got some dry-as-toast returns and GDPR policies? I can spice those up a bit, too.

Pack & Printed

Squeezing stories, USPs and usage instructions onto a tiny box or leaflet can be tricky. Thankfully I have plenty of experience doing just that.

To make sure your product gets to market without a hitch, I can also work closely with your favourite compliance whizz.

EMAIL & CRM

Improve your open and click-through rates by striking the right tone with your audience; from subject line to footer.

Need help with your customer journey? I have experience with CRM platforms including MailChimp and Ometria.

blog posts

Boost brand awareness and drive traffic with engaging, educational and SEO-optimised blog posts. Get in touch for one-off projects, branded content or to chat about regular posts.

social media

There is no project too small when it comes to social. From pithy captions to macro responses in 140 characters (or a touch more), stop scrolling thumbs in their tracks and move the needle on engagement, followers, and brand awareness.

brand

Need help finding your voice? We’ll get to the heart of your brand to nail your mission statement and establish a tone of voice that really resonates. The result is a brand guidelines ‘bible’ that helps every member of your team tell your story consistently.

Press releases

Tasked with boosting column inches? I can help you find the newsworthy hook, digest stats and interviews, and make your story press-ready for digital and traditional titles.

Storyboards & Scripts

How do you fit big ideas into a 15-second pre-roll ad? Let me help refine your ideas and find the words that matter most, whether you’re working on a social video campaign or short film.