Copywriting

For the past 8 years I’ve helped leading British beauty brands put their best face forward with concise, enticing copy.

I don’t just write and run. I use my experience to think about where every word will sit; to shape your story effectively within wider content and business goals. 

Specialising in skincare and cosmetics, I’ve written in almost every format and voice (and about every buzz-worthy ingredient) for Unilever, Guerlain, Phillips, Burt’s Bees, Nivea, REN Skincare, Pai Skincare, and Revolution Beauty. I’ve also worked on copywriting projects for brands in health, wellness, fitness and food.

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Campaign

Bring your campaign to life with impactful copy. I can help you create a harmonious offline to online journey; from the eye-catching print ad headline to the carefully considered CRM journey. Consistent and well-crafted messaging gets the very best results.

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Web

Snappy yet thorough product descriptions are essential to distance selling. I specialise in distilling the essential information, creating SEO-rich copy that’s actually enjoyable for humans to read.

Got some dry-as-toast returns and GDPR policies? I can spice those up a bit, too.

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Pack & Printed

Squeezing stories, USPs and usage instructions onto a tiny box or leaflet can be tricky. Thankfully I have plenty of experience doing just that.

To make sure your product gets to market without a hitch, I can also work closely with your favourite compliance whizz.

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EMAIL & CRM

Improve your open and click-through rates by striking the right tone with your audience; from subject line to footer.

Need help with your customer journey? I have experience with CRM platforms including MailChimp and Ometria.

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blog posts

Boost brand awareness and drive traffic with engaging, educational and SEO-optimised blog posts. Get in touch for one-off projects, branded content or to chat about regular posts.

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social media

There is no project too small when it comes to social. From pithy captions to macro responses in 140 characters (or a touch more), stop scrolling thumbs in their tracks and move the needle on engagement, followers, and brand awareness.

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brand

Need help finding your voice? We’ll get to the heart of your brand to nail your mission statement and establish a tone of voice that really resonates. The result is a brand guidelines ‘bible’ that helps every member of your team tell your story consistently.

Press Release Coverage

Press releases

Tasked with boosting column inches? I can help you find the newsworthy hook, digest stats and interviews, and make your story press-ready for digital and traditional titles.

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Storyboards & Scripts

How do you fit big ideas into a 15-second pre-roll ad? Let me help refine your ideas and find the words that matter most, whether you’re working on a social video campaign or short film.